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How do you see number of views on facebook video

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Is Facebook video for small business a win? According to Facebook it is. In fact, they just stated that 4 billion videos are watched on the platform everyday. While this number is probably skewed a bit high considering the fact that videos start playing without you clicking play accounting for many hits. But hey, those numbers are still high. I too watch at least videos a day.

SEE VIDEO BY TOPIC: Facebook wont show views, Facebook doesnt show views on my video

SEE VIDEO BY TOPIC: How to check your Facebook video insights

What counts as a video view? A refresher on how social platforms calculate video ad views

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A visual guide to understanding how platforms like Facebook, Snapchat, YouTube and Instagram count video views. Facebook boasts eight billion video views per day, but they have some pretty loose criteria that qualify each of those views. Videos only need to play for a minimum of three seconds, even on mute, in order to be counted; this includes videos that autoplay in the News Feed.

Facebook also counts videos that are viewed outside of the news feed, such as in private groups or embeds, the same way. In the past, Facebook had a separate measure to count the number of people that viewed a video for 30 seconds or longer, but they have since lowered that qualifier to measure views of 10 seconds or more.

When working with longer videos, marketers should pay more attention to the number of second views, as it presents a more accurate picture of how many people actually watched your content.

Still to be seen is exactly how Facebook Live will impact brands and video production. The platform is unique from other social media in that users need to actively open videos in order to play them. As such, each time a video is rendered on screen, a view is counted, no matter whether that video is watched in full or for a fraction of a second. Recently, Snapchat has opened up new advertising features on the platform that are of particular interest to marketers.

Advertisers will now be able to buy views on ads that run in-between Stories, but they should again be aware of what each recorded view entails. Perhaps more intriguing is the newly unveiled Memories feature, which allows you to upload existing, pre-edited content. This sort of control allows marketers to capitalize on the immediacy of Snapchat while maintaining the control of producing video content in advance. In February, Instagram added its own video view counter, and much like its parent company, Facebook, views are counted after three seconds.

Just like Facebook videos, Instagram videos auto play on mute and need to be tapped for volume. The same principles for views apply to Boomerang s, the gif-like videos that Instagram launched in October of Instagram recently added another type of video to their platform: Instagram Stories, which is their not so subtle attempt at copying Snapchat. Videos in Instagram Stories disappear after 24 hours, and within that time period users can see who watched each video as well as the total number of views.

Following in the footsteps of Snapchat and Facebook, Twitter rolled out its own auto-play feature in June of , similarly requiring only three seconds of video play on mute to be counted as a view. Previously, views were counted only when a user clicked-to-play.

While videos are now posted more prominently on the platform, Twitter does not display a view counter like its competitors.

Twitter beat Facebook in the race to launch live video streaming when it debuted its companion app, Periscope, in February of It also counts replay views and the total amount of time spent watching the video.

You can divide the total time by total number of viewers to approximate average time spent watching your video, but other third-party analytics tools like FullScope and ScopeInsights might provide you with more in-depth information. Of all the video sharing platforms, the original behemoth of the medium has the most stringent requirements for counting views.

YouTube ensures that real users want to watch a video before counting it as a view. That means that the company is constantly screening for automated bots, and anything that can be considered spam such as auto play will not be included in the view counter. YouTube calculates organic, non-paid views in an interesting way, too. This means that for some videos, only 10 seconds need to be played for it to count as a view, while for others the number is larger.

Videos on Vine Vines play continuously, adding another number to the loop counter each time a video starts over. Vines shared on other platforms also continue to add to the counter. At this time the platform has not disclosed their standards for counting a view on these longer videos.

Understanding how different platforms count and qualify views is a great first step in ensuring that your brand is monitoring the right metrics and crafting your video strategy accordingly.

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Make your video public on Facebook and learn how many views it has

People who upload a video to Facebook and allow it to be played by anyone will be able to see how many times it has been viewed beginning Monday. Many videos uploaded to Facebook have strict privacy settings that limit their access to friends or small groups. When people want to share videos with the public, they are more likely to turn to a place like YouTube. But Facebook has more active users globally than YouTube, and wider visibility of videos and the addition of viewership figures could make that more apparent to consumers and advertisers.

A visual guide to understanding how platforms like Facebook, Snapchat, YouTube and Instagram count video views. Facebook boasts eight billion video views per day, but they have some pretty loose criteria that qualify each of those views.

Zach Basner. September 17th, min read. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. What does that improved experience look like right now? Video is more important than ever, but if algorithms are favoring it overall, how can you capitalize on it?

Facebook Video Statistics

Do you need to increase your Facebook video views for marketing purposes? Recent studies suggest focusing your marketing strategy on Facebook is a good idea. According to Hootsuite , 2. In fact, Facebook is the second most used platform to watch videos today, just second behind Youtube. So why is this good for your marketing strategy? According to eMarketer , Facebook is the second platform in the world that delivers the best return on investment ROI. Being Facebook is one of the best platforms to invest, it is a good idea to launch your video marketing strategy there. Naturally, there are some tips that you can follow if you want to get the best result possible.

How Does YouTube Count Views?

Currently on Facebook, you can only see how many people watched your video. That is due to change as the social giant announces new video metrics. Set to roll out over the coming weeks , tools will include unique views, the average duration of the video view and audience retention. The addition of these new metrics have already helped publishers better measure performance and to plan future content. These facilities will exist in the Page Insights dashboard for video publishers.

B2C is proud to bring you this article from our sponsored series by Buffer :. Buffer helps you manage multiple social media accounts at once.

Tina Ahmed posted on 18 April Tweet Share Share Trying to rival YouTube, Facebook has been pushing towards better Facebook video engagement and promotion for the past couple of years. In an attempt to help you out with your branding efforts on the platform, we wanted to have a look at the state of Facebook video in order to give you insights into viewing behaviour of the Facebook audience. For this video study we looked at 1, Facebook pages via our Facebook video insights Locowise analytics tool.

Why Facebook Video Views are Misleading

Until a few years ago, people could have been forgiven for thinking that Facebook was meant for text-based status updates, Instagram for images, and YouTube for sharing videos. Not anymore, though. As the below Facebook video stats prove, video is the king of content on all platforms now, with the Facebook-Instagram behemoth giving fierce competition to YouTube. When it comes to the business or advertising aspect of videos, Facebook has already captured a big share of the market.

SEE VIDEO BY TOPIC: How to Check Facebook Video Views

Facebook is divided into two major parts -- the personal side and the business side, with each having different features and capabilities. For example, as of June , the personal side doesn't yet have a function with which you can see how many times people viewed any videos you post. Business users, however, can review detailed diagnostic reports regarding page statistics, including the number of views a video receives. Getting info about your video's viewers depends on where you posted the video -- on your Facebook profile or on a Facebook page. A Facebook profile is your personal account opened when you first start with Facebook. With a personal account, you can also open a Facebook page geared toward promoting a business, personality or brand.

Can You View the Number of Times People See Your Video on Facebook?

YouTube counts a view depending on whether the viewer initiated the watching of a video or not. YouTube views may sound simple on the surface, but in reality, figuring out just what counts as a view on YouTube can be tough. Repeated views count up to a certain point say, for instance, someone watches a video multiple times a day , but they stop counting at a certain number that YouTube has not specified. But what about videos being shorter than 30 seconds? How can it be that they also accumulate views?

Oct 11, - In the past, Facebook had a separate measure to count the number of people that viewed a video for 30 seconds or longer, but they have since.

Get the most important digital marketing news each day. See terms. This article has been updated to reflect changes and include video ad view count information from more platforms. Twitter attributes more than half of its ad revenue to video, its fastest growing ad format.

Are People Really Watching Your Facebook Videos?

Creators get excited about their high view count on Facebook videos, but often fail to realize that YouTube and Facebook count views very differently. In fact, if you think your Facebook video views are the same as your YouTube views, you may feel a bit misled when you realize Facebook views and YouTube views are not the same thing. Today we are going to talk about Facebook views versus YouTube views. Are they really the same thing?

How to Increase Your Facebook Video Views [Complete Guide]

The idea for this experiment came to me after doing a few Facebook Live videos on the Agorapulse page. I could see the views were pretty high, yet the interaction was just so-so. With four billion video views happening daily on Facebook what is considered a video view? We know from a study by Wochit that video views were on the decline at the end of after Facebook announced news feed changes :.



How Are Video Views Counted? [Infographic]


Facebook introduces video metrics


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